Make the most of your Restricted Stock Units, with your hourly partner.

I’m Kevin Estes, CFP®, CCFC, MBA - a financial planner who helps tech professionals and their families live great lives.

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Personal Finance for Tech Professionals

Maximize your benefits

Maximize Your Benefits

Minimize lifetime taxes

Minimize Lifetime Taxes

Only pay for what you need

Only Pay for What You Need

Transform your RSUs into a wealth-building strategy:

  • know when to sell
  • plan for taxes, and
  • avoid unnecessary risk
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Hold employer stock?

1. Single stock exposure

  • If the stock price drops, your wealth takes a hit.
  • You already have a lot riding on your employer.
  • A balanced approach can help you capture gains and secure your future.

2. How they're taxed

  • Some shares are withheld for taxes - though that might not be enough.
  • The value of your vested RSUs is taxed as ordinary income, even if you don’t sell.
  • Selling right away may have no additional tax impact.
Minimize RSU Taxes?
Have a RSU strategy?

3. Common mistakes

  • Hold too much - employer stock.
  • Save too little for taxes.
  • Miss out on better opportunities.

Clear next steps:

  • Decide when to sell and how to reinvest wisely.
  • Minimize taxes and avoid surprises.
  • Diversify investments to protect and grow your wealth.

Trusted by employees at:

T-Mobile
Microsoft
Meta
Amazon
Service Now
Blue Origin
Oracle
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