Make the most of RSUs!

Kevin Estes is a CERTIFIED FINANCIAL PLANNER® who helps tech professionals and their families live great lives. He works on an hourly basis so you only pay for what you need.

Secure your future.

  • Financial Planning

  • Equity Compensation

  • Retirement Planning

  • Strategic Tax Planning

  • Estate Planning

  • Investment Optimization

Let’s connect.

As seen in:

Transform your RSUs into a wealth-building strategy.

White image of a partially completed circle with an arrow. Inside the circle is a dollar sign.

As a tech professional, your comp isn’t just your salary. RSU shares could be one of your biggest assets!

It’s tough to:

  • know when to sell,

  • plan for taxes, and

  • avoid unnecessary risk.

1. Single stock exposure

Many employees hold onto RSUs because they assume that’s the best long-term move.

Too much wealth could be tied up in employer stock:

  • If the stock price drops, your wealth takes a hit.

  • You already have a lot riding on your employer.

  • A balanced approach can help you capture gains and secure your future.

Title: "HOLD EMPLOYER STOCK?" in white. HOLD is surrounded by a navy blue rectangle. Photo of Kevin Estes pointing to the title from the top of a mountain at sunset.

2. Tax plan

Some employees are surprised by their tax bills.

When your RSUs vest:

  • Some shares are withheld for taxes - though that might not be enough.

  • The value of your vested RSUs is taxed as ordinary income, even if you don’t sell.

  • Selling right away may have no additional tax impact.

Title: "Minimize RSU taxes?" in white on top surrounded by a teal background. Below it is a photo of someone using scissors to cut a white piece of paper with TAXES written on it. The background is of a light blue wall.

3. Proactive strategy

Without a plan, it’s easy to miss opportunities or make mistakes.

Common missteps include:

  • holding too much employer stock,

  • not saving enough for taxes, and

  • missing out on better opportunities.

Title: "Have a RSU strategy?" in the middle of the image. The title is surrounded by a partially transparent white rectangle. Photo of a white-walled maze on a gray surface.

Professional guidance to help you!

  • Decide when to sell and how to reinvest wisely.

  • Minimize taxes and avoid surprises.

  • Diversify investments to protect and grow your wealth.

Trusted by employees at: